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Unit 15 of 17

Selling Value: Surgeons, Ethics & Economics

Selling the right way: the AdvaMed and MedTech Europe codes, fair-market-value consulting, red flags, how hospitals are paid, episode economics, hidden prices and waste, value analysis committees and evidence that holds up. Then prepare a premium plate for a committee.

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8 hands-on lessons, then a case · about 30–45 minutes

A plate, coins, a contract, a balance scale and a price tag

What you’ll learn

  1. 01Yes, no, or refer?
  2. 02Fair market value
  3. 03Red flags
  4. 04Who pays the hospital?
  5. 05The episode
  6. 06Hidden prices, hidden waste
  7. 07The committee
  8. 08Claims that hold up